Why You Should Be Proud of Your Business Name

As designers and creatives, the way people identify us often becomes part of our personal brand. Sometimes, those nicknames or labels might not sound fancy, but in reality, they are free branding and powerful positioning tools. 

Instead of resisting them, you can use them to your advantage....turning everyday recognition into a strong personal identity in your industry.

Why are you angry because people call you by your business name?

You’re selling ponmo and people call you Baba/Mama Oníponmo, and you’re angry.

Why?

You’re selling veils and people call you Ummu Oní-Veil, yet you get upset and start correcting them, saying they shouldn’t call you that.

But why exactly?

You’re a mechanic, repairing cars for a living, and people call you Baba Repairer and suddenly you’re mad at them. But think again… why are you really angry?

Is it because the name doesn’t sound cool or carry enough steeze?

Let me tell you the truth,

Your business name is more important than your real name. That name people call you is free branding, free publicity, and free positioning.

It sticks faster in people’s minds than your real name ever will.

If I’m walking down the street and people start calling me “The Designer,” “Agba Designer,” or even something less fancy....honestly, as long as it reflects my expertise, I’ll be proud. I’ll love it that way!

From today, you can start calling me Baba Designer.

In fact, if you meet me in real life and call me that, I might even dash you something!

Because at the end of the day, I love what I do.

I own it.

And I crown it.

For designers, this mindset is even more crucial. The names people call you...whether “Logo Guy,” “Flyer Queen,” or “Baba Designer”are opportunities to reinforce your expertise in their minds. Embrace them, own them, and even integrate them into your brand identity. That’s how you turn perception into positioning and positioning into profit.

Want to learn how to handle price objection from clients, read here