Updates
The End of an Era For years, building an online business felt like following a recipe: create a lead magnet, set up a funnel, run ads, and scale with courses or services.
Thousands of people rode that wave—some building empires, others just cashing in on the momentum. But as Iman Gadzhi recently pointed out, we’ve reached the end of that era. The templates that once guaranteed traction are no longer enough. Technology has shifted again, and this time, the disruption is powered by artificial intelligence.
The question is no longer “Can you start an online business?” but “Can you position yourself to thrive in the AI revolution?”
A Brief Look Back:
Tech Revolutions Always Rewrite the Rules History shows us that every major leap in technology reshapes who wins:
-The Internet Revolution (1990s): Suddenly, anyone could build a website and reach the world. Early movers like Amazon and eBay positioned themselves as digital-first giants.
- The Social Media & Creator Revolution (2000s–2010s): Distribution power shifted from big corporations to individuals. A teenager with a camera could reach millions. Entire industries of influencers, coaches, and content creators were born.
- The Mobile Era (2010s): Apps changed how we shop, connect, and work. Those who built products “mobile-first” captured markets.
Now, we’re standing at the frontier of the AI Era. Just like those who adapted in past revolutions, the people and brands who position themselves correctly will dominate the next decade. Those who cling to old formulas risk irrelevance.
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What Makes the AI Era Different Every revolution increases speed, lowers costs, and levels the playing field. But AI adds something more: it compresses entire industries overnight.
- Content creation? AI can write, design, and generate at scale.
- Operations? AI can automate tasks that once required entire teams.
- Strategy & decision-making? AI tools can analyze, predict, and optimize faster than humans. This means the moat that once protected businesses —knowledge, systems, or creative ability— is evaporating.
The world doesn’t need another generic course, recycled funnel, or templated design. What it does need are individuals and brands who combine AI leverage with uniqueness.
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The Real Moat: Uniqueness + Domain Depth In an AI-saturated world, your advantage is not AI itself. Anyone can use ChatGPT, MidJourney, or the next tool that comes out tomorrow. Your moat comes from:
1. Unique Perspective – Your lived experiences, worldview, and voice can’t be copied.
2. Domain Expertise – Niche knowledge (finance, law, design, culture, etc.) makes you irreplaceable.
3. Community & Trust – People don’t just buy information; they buy belonging, meaning, and transformation.
AI amplifies those who have something unique to say. But if you don’t, AI simply exposes your lack of originality faster.
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How to Position Yourself in the AI Revolution.
Here’s a practical roadmap for thriving in this new era:
1. Pick Your Niche (and Go Deeper Than Ever) - Don’t try to appeal to everyone. Choose an industry, subculture, or problem where your insight matters. - Example: Instead of “AI for businesses,” think “AI tools for small real estate firms in Lagos.”
2. Combine Human + AI Strengths - Use AI for speed, scalability, and automation. - Use your humanity for storytelling, creativity, and empathy. - The winning formula isn’t AI alone but AI + You.
3. Document, Don’t Just Deliver - Share your process, experiments, and lessons openly. - In fast-moving revolutions, those who teach while learning attract trust and community.
4. Focus on Outcomes, Not Outputs - People aren’t buying “AI prompts” or “online courses.” They’re buying transformation: faster business growth, better health, deeper connections. - Position yourself around results, not just deliverables.
5. Build Direct Relationships - Platforms will change (as they always do). Email lists, private communities, and in-person events create resilience. - Distribution — not just skill — is power in this era.
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A Tale of Two Players (Why Positioning Matters)
- Player A clings to the old system: launches a generic online course, runs ads, and copies trends. They’ll compete against thousands of AI-generated clones. Their margins shrink. Their growth stalls.
- Player B understands the shift: they combine AI automation with deep domain knowledge in their niche. They share insights publicly, build trust, and use AI to serve their community better. They stand out, attract loyalty, and scale sustainably. Which player do you want to be?
Don’t Just Adapt. Position. Every revolution creates winners and losers. The internet crowned digital-first businesses. Social media crowned creators. Mobile crowned apps.
Now, AI will crown those who know how to position themselves:
- Unique.
- Deeply rooted in a niche.
- Leveraging AI not as a replacement, but as an amplifier. The future isn’t about fighting AI—it’s about using it to build what only you can.
So ask yourself today: Where will I stand in this revolution?
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Start with one experiment this week. Use AI in your niche and share what you learn. Position yourself now, before the crowd wakes up.
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